Creating a brand for a company or individual involves understanding of the product and what they are trying to accomplish. Whether it is a large corporation, up-in-coming business, or an individual looking to make a name for themselves; each brand identity I have created truly speaks to the group/individual it was designed for.
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I have always had a love for layout and typography. Menu design falls directly into those categories. It challenges you to take a set amount of information, and make it not only fit but look good in the space given. These daily menus are printed on PVC board which is lightweight, waterproof, and gives a new modern feel to the typical menu.
Most of my art is made using a mixture of graphite pencils, charcoal, and marker. Although most of my work is now digital I make it a point to not forget my roots with the hands on drawing techniques.